Same CEO. Same profile. Same expertise he's had for 25 years.
About 10 weeks later:
- 10.4X impressions
- 6.6X reach
- 21.8X engagement
- Out-of-network audience up from 30% to 42%
Nothing about the person changed. What changed was showing up with a system: 40+ posts, 35+ graphics and 3 recurring series, so his audience knew what was coming next.
The out-of-network number matters most to us. Moving from 30% to 42% means that almost half the people now seeing his posts had never been in his network. That's how a founder's knowledge reaches buyers who have never heard of the company.
Most technical founders already have the credibility. What they lack is a publishing rhythm, and that part can be handed to someone else.
What changed in the numbers?
Like-for-like windows, from the profile's own analytics.
| Metric | Before (10 weeks) | After (10 weeks) | Change |
|---|---|---|---|
| Impressions | 1,786 | 18,576 | 10.4X |
| People reached | 776 | 5,136 | 6.6X |
| Engagements | 48 | 1,044 | 21.8X |
| Out-of-network share of audience | 30% | 42% | +12 points |
What was the founder doing before?
- Expertise: 25 years. Rhythm: none.
- 7 in 10 viewers were already connections. The knowledge stayed inside the network.
What changed after?
- Same expertise, same profile, a rhythm.
- Almost half the people seeing his posts had never been in his network.
- That's how a founder's knowledge reaches buyers who don't know the company yet.
What does the publishing system look like?
| Output | Volume |
|---|---|
| Posts published (copy, graphics, event photos) | 40+ |
| Graphics designed, every one on-brand for his feed | 35+ |
| Recurring series running in parallel | 3 |
The three series, so the audience knew what was coming:
- Events.
- Product.
- Point of view.
Why does out-of-network reach matter most?
Moving from 30% to 42% means the posts now reach people who have never heard of the company. Most technical founders already have the credibility. What they lack is a publishing rhythm, and that part can be handed to someone else.